New product introduction

A product is not ready because engineering is finished. It is ready when the whole system can execute.

I help physical-product companies close the gaps between development, sourcing, manufacturing, economics and launch before those gaps become expensive production problems.

Tell me what is happening

The handoff problem

NPI failures often happen in the space between functions. The design may be released while supplier capability is still assumed, validation is incomplete, cost is moving, packaging is unresolved, or launch commitments are already being made.

The job is to make those dependencies visible and owned before they become emergencies.

Where I can help

  • Production-readiness and launch-risk assessment.
  • Cross-functional decision ownership.
  • Supplier, tooling and manufacturability risk.
  • Validation and unresolved requirement review.
  • Cost, margin and commercialization implications.
  • Recovery planning for an NPI program already in trouble.

The objective

Create a credible path to production and launch with the critical unknowns, gates, owners and consequences made explicit.

Start with the problem.

If your company has a physical-product problem that keeps crossing organizational boundaries, a few sentences are enough. I will tell you whether I think I can help.

Email Ryan